Customer feedback, survey recruitment, video website testing, and Google Analytics solutions for small businesses, startups, growth hackers, and academics
I’m pleased to announce that by popular demand, I have added in both website reviews, as well as cross-device testing.
I can review your websites across PC, Mac, iOS, iPAD, Android & Windows Phone.
I can also also do cross-browser reviewing, on Chrome, Firefox, IE, Edge, Safari, and more.
For more information, or to place an order, check out my Video Website Reviews page.
Website polling is a great source of user insight. It allows you to get quick hit feedback about people’s experience when they’re on your site.
Tools like Hotjar, Lucky Orange, or SurveyMonkey allow you to deploy on site polls (with many of these services offering more sophisticated heatmapping and video recording services).
It’s best to select different questions for different pages.
In general, you’ll want to target your highest traffic pages, as otherwise you won’t get enough traffic to get enough responses to be meaningful.
You can set your polls to go off after a short interval (like 5 seconds), or when the user is about to leave the pages.
The latter would be best to use, for example, in the checkout process – where you wouldn’t want to interrupt them during the process – but would like to collect feedback as to what went wrong on a defection from the process.
If you’re testing people in the wild, with a website polling service like Hotjar, you can solicit feedback as it happens on the site with questions like this:
The key here is to be as personable and not annoying as possible. This means simplification, and asking things as casually and in as simple “human speak” as possible.
In general, you will want to prefer open-ended, or comment questions, as you can get deeper, more descriptive feedback this way.
After all, what’s more actionable – a question like, “on a scale of 1-5, how much did you like the site experience?” as compared to “what would you do to improve the experience of the checkout process?” In the latter, you can group into themes and prioritize fixes and optimizations. In the former, not so much.
Well that’s it for this episode of quick hit awesome. Check in next time when we’ll get into a comparison of my favorite website feedback technologies in the market today.
Greetings Earthling, it’s time for another glorious installment of “pretty awesome questions you can ask people.”
In this edition, we’ll be turning our gaze to the ULTIMATE usability question you can ask yer peeps.
First… right off the bat, there’s three types of individuals you should always think about recruiting to test your website:
1) The Expert. Hire a UX (usability) expert to deconstruct or “tear down” your website, looking for conversion obstacles based on “best practices,” and his infinite wisdom
2) The Average User. The average user is my favorite type of recruit, because they don’t know about your business at all. You should always keep this visitor type in mind when you’re designing your site.
3) The In Betweener. Between the expert and the LCD is the individual who lives in your world, but doesn’t know much in terms of usability “best practices.” This generally is your target market and someone whose input will likely be invaluable to you.
As with any research, the tools and targets you use only give you a fragment of reality. So it’s probably best to recruit them all, to get different perspectives & inputs.
Now there’s lots of usability questions you can and should ask each of these types of individuals, but in my experience the one that always yields the best insight for all – and why I call it the ultimate usability question is:
Do you want to answer the ultimate usability question for greglinginsight.com? See results!
What’s great about this question is that it fits all the criteria of a truly awesome questions:
Adding the words “major or minor” is especially key as it takes a little pressure off the survey taker, and so the individual feels free to answer with something large and strategic, or could get down more in the weeds with something a little more actionable & tactical. You could get as feedback website bugs, small issues, big ideas, design, or anything really. And since it’s an open-ended question, you’ll get more useful, unexpected feedback than a simple multiple choice question would provide.
In my experience, having run hundreds if not thousands of these types of studies, it tends to yield the most interesting, and wide ranging insight.
So there it is. Why don’t you try asking it to your next visitor, or if you’d like, hire me to recruit people to do it for you, starting as low as only $5!