Have a few logos to choose from? Then consider running a logo concept test. I will evaluate each of your logos across 4 dimensions – purchase intent, appeal, uniqueness, and relevance.
In this section we will cover:
I will do logo concept testing with US consumers
Basic testing only includes respondents choosing their favorite logo.
For more in-depth reporting, choose the Premium logo testing package. Respondents will be exposed to each logo and asked to rate each logo across 4 key dimensions:
- Purchase intent – Does it motivate purchase?
- Appeal – Do they like it?
- Uniqueness – Does it stand out from other logos?
- Relevance – Does the concept resonate with the respondent?
All IP addresses in this logo test have been anonymized, and no personally identifiable information will be collected about you.
When to use this gig:
- You have a few logos to choose from and can’t decide!
- You need the highest quality logo test possible
I recommend you check out these optional extras to take your logo test to the next level:
Get Descriptive Feedback
Ask logo testers to provide a written explanation as to why they chose their favorite logo.
Cost: Add $1 per respondent
Test Additional Logos
The basic logo gig comes with three logos included.
If you’d like more, you’ll want to add this extra to test additional logos.
Recruit Additional People to Test Your Logo
In general, getting more people to test your logo is always a good thing. More people reviewing your logo means that the feedback becomes more reliable.
I can help you recruit as many additional people to be a part of your logo test as you want.
Please contact me for larger orders in excess of 500 responses, as this can impact the delivery time frame.
Recruit Any Target Audience You Want to Test Your Logo
If you’d like a different target audience than random US consumers to test your logo, then you’ll want to order the custom audience gig extra.
I will screen and recruit only the people who you want to test your logo. Anyone who doesn’t meet your target audience definition will be disqualified.
You can define different custom audience target groups by:
- Age range
- Or any combination of the above
For more complex or difficult recruits, please contact me for availability.
24 Hour Turnaround
If you need your results immediately, then consider 24 hour turnaround.
I will deliver your completed results within 24 hours of you placing your order.
Please contact me for a quote.
Custom Analysis & Reporting
Do you need help putting together a presentation? Or do you need open-ended questions classified and analyzed?
Please contact me to discuss your specific requirements..
At the end of the project, you will receive a final report via secure weblink. Exports as a PDF or Excel file are available as an extra service.
When you place your order, here’s what you can expect:
- I’ll import your questions into the appropriate testing platform (usually SurveyMonkey or UsabilityHub)
- Your poll will be thoroughly tested to ensure the survey is working perfectly
- Then, I’ll recruit your target audience and monitor the results as they come in
- Finally, I’ll do a quality check on the responses to ensure each is complete.
- You will receive your completed results as a professional report, generated by the testing platform
As always, if you have any questions or any special requirements in the meantime, I welcome you to contact me.